Climate Science Translated
Project Host
Climate Science Breakthrough
Revenue
£132,590
Charity Number
Project aims
CST enables climate science to cut through to the mainstream and incite real action by harnessing the persuasive power of comedy. Our aim is to boost support for urgent climate action in the face of the fossil-fuel-financed backlash.
Project description
CST pairs top comedians with leading climate scientists, transforming complex jargon into straightforward, relatable English. Last year, we launched a series of short films in the U.K., reaching nearly 10 million views on Twitter and gaining mass media coverage from outlets like ITV, Sky, Forbes and the New York Times.
We're looking to build on this success with two new films in the U.S. and U.K. The upcoming U.S. presidential election offers a crucial opportunity to highlight the stakes and help sway swing and independent voters concerned by climate to help avert disastrous policies. We also need to keep the pressure up in the U.K. to prevent our progress from being diluted by fossil fuel and media interests. We aim to strengthen popular support for climate action, countering efforts by parties like Nigel Farage’s Reform Party to exploit the inevitable disruptions of the transition.
Our research confirms our films strongly resonate with our target audiences, with 87.5% more likely to take action. We’re also backed by a growing body of evidence that supports comedy as a key tool for altering the discourse and reaching people in ways that neither scientists nor politicians can.
Contact name
Ben Carey
Phone
07947059846
Email
bencarey@utopiabureau.com
Website
https://www.climatesciencebreakthrough.com/
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